Apple removes Microsoft from threat list???
So far, April has been quite a month for the world of tech:
- Saturday, April 3: Apple releases iPad
- Thursday, April 8: Apple unveils iPhone 4.0
- Tuesday, April 13: Apple announces upgrades to their laptop line by offering machines that now offer better processors and better battery life
But it’s not just Apple that is making loads of announcements this month:
- Sunday, April 11: Palm is said to be up for sale to the highest bidder…
…and presumably, this is in response to the continued successful of iPhone and lack of success for the Palm Pre and Pixi.
- Monday, April 12: Best Buy announces it will sell the Barnes & Noble e-reader, called “The Nook”…
…and presumably, this is in response to the successful release of iPad, which is also an e-reader.
- Monday, April 12: Google unveils dramatic new changes to its online office suite called Google Docs…
…and presumably, this is in response to the successful release of iPad, which offers its own office suite.
- Monday, April 12: Microsoft unveils a new line of mobile phones called “Kin”…
…and presumably, this is in response to the continued successful of iPhone.
But there’s been one more piece of news about Apple this month that is perhaps the most OVERLOOKED, and also the most DRAMATIC:
- Rumor has it that Apple is discontinuing those highly successful “I’m a Mac” and “I’m a PC” TV ads:
And here’s why Apple’s decision to discontinue these ads is huge:
It probably means that Apple no longer considers Microsoft to be a significant threat…
…which frees Apple to focus more attention and money on Google as a threat, and must also be pretty humbling for Microsoft.
Even the announcement this week of better faster Mac laptops supports this notion that PCs are no longer a major focus of the Apple universe…
…since the announcement itself was a non-event compared to the announcements earlier this month about iPad and iPhone.
Meanwhile, here’s how Apple’s decision to discontinue these ads will probably affect you:
- As more and more things go mobile, with devices like the iPad and the iPhone…
…you will probably notice that you find yourself using a traditional PC less and less, until you find you almost never need one again.
- Of course, once that happens…
…how likely are you to buy another PC for “personal” computing use?
- And even for business use…
…as more and more of us go mobile and use cloud computing for more of our work, traditional PCs will become insignificant at the office, as well.
